In the book Which Lie Did I Tell, famed screenwriter William Goldman explains a concept with applications beyond the movie business. To paraphrase, Goldman stated in reference to two films released in 1997: Of course everyone in America wanted to see a four-hour love story about the sinking of the Titanic, and no one wanted to see Kevin Costner play a singing post-apocalyptic mailman… in hindsight. The truth is, until they open, no one knows which movies people will want to see.
theater in chicago reviews 